Company unveils new contemporary brand
Wendy’s is in the midst of a transformation to contemporize the brand and improve the customer experience. Emil Brolick, President and Chief Executive Officer commented,
Key initiatives of Wendy’s brand transformation include menu innovations with greater emphasis on fresh ingredients and fresh preparation. Four new entree salads with craveable ingredients have been created, along with a seasonal Berry Almond Chicken Salad, featuring fresh strawberries and blueberries.