Taking Concord Grape into uncharted territory
Welch’s, America’s largest grape juice brand, and Taura Natural Ingredients have created a partnership that means inclusions produced from Welch’s famous Concord Grape Juice and Purée will be available to manufacturers of products such as nutrition bars, confectionery, bakery products and breakfast cereals for the first time. To be marketed as FruitWorx, the new inclusions will contain the Concord Grape for which Welch’s range of premium juices are famous.
Under the terms of the deal, Taura Natural Ingredients will create concentrated pieces and pastes from Welch’s Concord Grape Juice and Purée using its URC process. Developed by Taura Natural Ingredients, URC (Ultra Rapid Concentration) is a unique process of concentrating the taste, texture and natural goodness of fruit into pieces, flakes and pastes for use in a wide range of formats – either alone or in combination with other fruits, and blended with grains including ancient grains such as chia.
FruitWorx pieces and pastes will be sold exclusively through both companies, enabling strong relationships already established to continue, while simultaneously expanding the appeal of the grape further afield.
The agreement represents a significant technological development. The slip skin and large seeds of the Concord Grape make it difficult to use as an inclusion. However, using Taura Natural Ingredients’ technology to create FruitWorx opens up a world of new opportunities with unlimited potential. Innovative concepts now available include Welch’s Concord Grape Juice and Purée pieces enrobed in chocolate to make treats, or combined with ancient grains to create exciting and nutritious new breakfast cereals. FruitWorx pieces and pastes, with their natural fruit sugars, are also perfect for delicious snack bars.
American consumers have been enjoying Welch’s Concord Grape Juices for more than 140 years. Behind the Welch’s brand are approximately 1,000 committed family-farmer owners and the distinctive Concord Grapes they have grown for generations. This one-of-a-kind dark purple grape delivers natural plant polyphenols, similar to those found in red wine. Welch’s 100% Grape Juice, made with Concord Grapes, has a greater concentration of polyphenols than many other commonly consumed juices. In addition, research shows that Welch’s 100% Grape Juice can help support heart health by promoting healthy circulation.