With competition for supermarket shelf space more fierce than ever before, new product development is essential for all drinks makers. Driven by growing consumer demand for weight management products, many drinks makers are filling a gap in the market by innovating with an ever expanding new category of weight management drinks. With varying functionality, we take a look at some of the current options as well as concepts that may be hitting shelves in the near future.
Celsius launched in the US in 2005 is a negative calorie drink that has been clinically shown to burn upwards of 100 calories. Studies show Celsius has the ability to positively raise metabolism when consumed 15 minutes prior to moderate exercise. It contains no sugar, no high fructose corn syrup and no artificial preservatives, colors or flavors. Celsius is available in five sparkling and non-carbonated ready-to-drink flavors including orange, cola, wild berry, raspberry acai and peach mango.
Aspire is the first calorie burning soft drink to be sold in the UK. It includes a number of ingredients such as guarana extract, green tea extract and L-carnitine, which it has been suggested can raise the body’s metabolism, supress appetite and potentially play a role in the oxidisation of fat to accelerate weight loss. In a study undertaken by the Carnegie Centre laboratory at Leeds Metropolitan University, Aspire was proven to burn an average of 209 calories (Kcals) per can over a 3 hour period. Taste has also been taken into consideration with Aspire available in a crisp cranberry flavour.
Sumo from the UK contains a unique blend of natural, functional ingredients which help the body to burn calories by stimulating metabolism. After drinking Sumo the body’s metabolic rate increases for up to 3 hours through a process called thermogenesis, which is Latin for ‘the creation of heat’. It occurs when the ingredients stimulate the body’s metabolic system, increasing the rate at which the body burns calories by increasing the temperature in the digestive system. Sumo is available in tropical and summer fruits flavours.
Kinohimitsu J’pan BodySlen from Japan labels itself as a block & burn drink. It uses a potato protein extract to reduce calorie intake by 10-25% and block fat from being absorbed by the body. A tea blossom extract then speeds up metabolic rate and turns stored fat into energy. Finally high fibre contained in the drink helps to promote digestive transit, expelling fat from the body.
V-Brennsla is an enhanced water from the functional drinks range of Ölgerðin, one of Iceland´s biggest food and beverage companies. It was launched to fill a gap in the market for a line of sport drinks for people who are exercising to shed excess calories and get in better shape. V-Brennsla is low in calories and includes L-carnitine which may help in burning more calories. One bottle provides 1000 mg of L-carnitine and 75% RDA of 6 B-vitamins. A third variant in the line is expected to be launched in February 2013.
FRS Healthy Slim from the US is formulated with ingredients proven to help curb appetite and increase energy levels. It contains fiber and Quercetin, a powerful antioxidant that helps to burn more calories by producing sustained natural energy and endurance. It is also the first ready-to-drink product on the market to feature Slendesta, a vegetable protein that signals fullness to the brain, thereby reducing hunger. It is available in two flavors, strawberry melon and tropical.
Cola Create is a new drink concept from Tate & Lyle. This sparking cola drink concept provides a 50% calorie reduction with a natural origin sweetener that delivers the same taste as full-sugar. Replacing sugar is particularly difficult in cola drinks, due to the complex balance of flavours. But Cola Create is able to deliver this without any of the bitter/liquorice after taste that usually occurs when stevia is used at such a high level. This is due to the its key ingredient, Tasteva stevia sweetener, developed by Tate & Lyle as a zero calorie natural sweetener.
RightSize smoothies from the US have been on the market for over 10 years. Their latest ‘hunger-smashing formula’ is made with protein and fiber to curb hunger, as well as natural ingredients such as green tea and ginger root extracts. A 12-week clinical trial found that RightSize smoothies helped men and women lose a pound or more a week when consumed as part of a calorie-restricted diet plan. RightSize smoothies are available in Lean Cocoa Bean, SkinniVanilli, Slend-A-Berry and Leano Cappuccino.
Click Espresso Protein Drink from ClickCo in the US combines a gourmet espresso coffee drink with protein, energy, and nutrients without high calories, sugar and fat. This all-in-one beverage solution can be used to support weight management as a meal replacement, snack, or nutritional support for an active lifestyle. Served hot or cold, each 12-14 ounce serving contains a double shot of gourmet espresso coffee, 15 grams of lasting protein and 23 essential vitamins and minerals. It is also naturally flavored, colored and gluten-free.