Gyms record number of visits
The combination of cheaper gym memberships and the global fitness movement on social media is driving change across the UK as gym attendance among millennials soars. Gym chains have reported a significant 21% (379,000) increase in the number of member visits year on year – making it the “fittest” January on record. The data* provides further empirical evidence of a trend that has been growing over the past few years. Millennials’ increasing interest in health and fitness is at the heart of this dramatic rise in gym use, with the average member age being 32. Britain is getting fitter and it’s being fueled by the internet generation.
On Instagram alone, there are now 40 million posts tagged #fitspo. With the average millennial using four different social networks, and global fitness icons such as ‘The Body Coach’ Joe Wicks and Kayla Itsines, having 1.7m and 6.3m followers respectively, it is not difficult to see how social media is fuelling this rising trend in gym use. For some, these posts are inspirational, for others, they make exercise fun but, irrespective of impact, the effects of social media are clear — millennials are getting up and getting active.
14% of the UK population (one in seven people) currently holds a gym membership, compared to 19% of the population of Norway — suggesting that the future looks exciting. In August 2016, Mintel forecast that the market for health and fitness clubs would grow by a further 20% by 2020 as demand for a healthier lifestyle takes centre stage.
* Source: The Gym Group