UK activewear range launches in London
Vogue Williams stepped in to celebrate the launch of new activewear clothing brand Xinx in their first pop-up concept store in Notting Hill. Having recently taken part in Bear Grylls – Mission Survive, the Irish model was joined by self-confessed fitness addict Chloe Madeley, and Xinx campaign models Gemita Samarra and Freddie Abrahams.
The pop-up store, created by new London based design studio – Studio Boum, was designed to resemble an old school gymnasium, complete with sisal rope screens, freehand weights, wooden gym changing room benches and warm fluorescent lighting.
Personal Trainer, Nick Jelley, created Xinx for women and men ‘who train by their own rules’. The brand uses high quality performance fabrics to ensure comfort against your skin when working out and getting sweaty, and the design of each garment allows the collection to be worn beyond the gym. The launch collection consists of pops of fluoresce colour set against a grey and black snakeskin pattern, keeping a flattering line and silhouette – the florescent yellow and pink bra is already a firm favourite amongst the fitness community.