Wellness band leads growth in fitness
Launched earlier this year, Garmin’s Vivofit activity tracker has gone on to be a big hit. We were introduced to the device in April by Katie Harrison, Marketing Executive at Garmin.
The band which adopts a more traditional digital watch form complete with display monitors steps, calories and distance as well as sleep setting daily goals on a points based system similar to that of the Nike+ Fuelband. The band also has a key advantage over much of its competition by being fully water proof (up to 50m) allowing the user to swim with it. The device is powered by a battery that last for a full year and can then be replaced. Vivofit syncs via bluetooth to a smartphone app where all recorded data can be reviewed. The app also has some similarities to that of the Nike+ Fuelband, complete with a circular points gauge and achievement trophies.
Vivofit leads strong growth in fitness sector
Garmin has announced US$778 million in profit, with the fitness sector seeing the most growth at 79%.
All sectors of the Garmin lineup – except for the outdoor range – showed growth for the beginning of 2014. The lackluster launch of the VIRB Action camera is partially to blame for the poor outdoor range performance, with Garmin sighting, “inventory reserves and advertising expenses” for the slight decline.
According to a press release: