New variety of tea to go
With its continued success in the UK market Vivid Drinks used Be:Fit London as an opportunity to introduce their new Unsweetened ready to drink Matcha Tea. The company were also launching their Matcha Powder which is made from finely powdered green tea that is fully consumed, similarly to how we drink instant coffee but unlike tea in bags where we only drink the water and don’t consume the tea itself.
Both drinks are zero in calories and sugar but high in anti-oxidants that are beneficial in protecting the cells of the body against free radical damage which contributes to the ageing process.
Vivid Drinks’ Marketing Manager Sam Caufield feels that their drinks appeal to women who want it all. Convenient products in step with busy lives, providing maximum nutrition and health benefits in the long term but without the calories or negative effects.