Exclusive sportswear supply for university teams
The University of Notre Dame and Under Armour today announced their new partnership at a press conference on the school’s Indiana campus. Under Armour Founder and CEO Kevin Plank joined University Vice President and Director of Athletics Jack Swarbrick to formally introduce the alliance of one of the country’s most distinguished collegiate athletic programs and the global leader in performance footwear and apparel. As part of the 10-year agreement, Under Armour will exclusively design and supply the footwear, apparel and equipment for training and game-day uniforms for each of the university’s men’s and women’s varsity athletics teams.
In addition to outfitting Fighting Irish athletic teams, the brand plans to integrate the university into its wide-ranging story-telling efforts, including global marketing campaigns, social media initiatives, in-store promotions and grassroots activations.
This new affiliation further expands Under Armour’s leadership in providing proven performance benefits to college athletes on all playing fields. Notre Dame is the brand’s thirteenth Division 1 all-school partnership.
The Fighting Irish football team is one of the most decorated programs in all of sports. Playing as an Independent, the unit has captured 11 consensus national championships and has produced seven Heisman Trophy winners. Other Fighting Irish teams have combined to win 19 national championships, most recently, the 2013 NCAA Men’s Soccer Championship. Most of the school’s varsity teams now compete in the Atlantic Coast Conference.