Feel good pud-pud
When it comes to diet, the urge to indulged can often be the spring that breaks the dam. A nibble on a chocolate bar can quickly spiral into an all out junk food binge once we get the feeling that the “rules” have been relaxed.
Food producers, with an origin predominantly within the sport nutrition field, have become aware of this issue and set about developing indulgence products, such as deserts, to cater for this need. By providing a product that satisfies our natural craving for sweet and creamy foods yet at the same time provides healthy nutrients such as proteins that allows consumers to essentially have their cake and eat it without forfeiting an overall healthy diet.
Wheyhey is a brand of ice cream that was one of the first in the UK market to contain whey protein isolate, 15% to be exact (read more)
Bodybuilding Warehouse is launching a new line of high protein desserts, under the company’s Premium Protein brand (read more)
USN is to launch a new range in Protein Mousse, high in casein and calcium whilst low in fat and sucrose free, in three flavours (read more)
The Chia Co’s Chia Pod is an on-the-go pudding makes eating chia a lot more convenient with a spoon in the lid (read more)
The Dreyer’s Outshine fruit bars brand is a line of frozen fruit bars that combines fruit and vegetable ingredients (read more)
Arla re-entered the UK yoghurt market under its own name with a new high protein quark based Arla Protein Yoghurt (read more)