MET-Rx becomes protein bar sponsor
Tough Mudder announces today that MET-Rx Nutrition is the exclusive protein bar sponsor for its events in the U.S., Canada and U.K. over the next two years.
As part of the partnership, the sports nutrition company will fuel participants taking on “Probably the Toughest Event on the Planet” at more than 40 locations this year alone. MET-Rx will also have a dedicated obstacle – “Balls to the Wall,” a rope climb over a 15-foot vertical wall – on courses in the U.S.
Patrick Cornacchiulo, Vice President, Active Nutrition Division of MET-Rx, said:
To provide Tough Mudder participants with the energy to tackle signature Tough Mudder obstacles like “Everest” – a greased-up quarter-pipe – and “Electroshock Therapy” – a gauntlet of 10,000-volt-charged dangling wires – MET-Rx will provide more than one million samplings of its Big 100 and Colossal bars on site.
Simon Massie-Taylor, Senior Vice President of Partnerships at Tough Mudder, adds:
At MET-Rx’s on-site Strong Box booth, participants will be able to sample its new Prime Bar, a cleaner, leaner fuel with no artificial sweeteners or growth hormones, and its new Electrolyte Gummies. Tough Mudder participants will be early tasters before the products hit store shelves.
Source: Tough Mudder