Gold’s Gym identifies the ‘fitness cliff’
The New Year has come and gone, and by now millions of people that resolved to become fit and healthy in 2014. But according to new proprietary research from Gold’s Gym, consumers should be wary of Tuesday, February 18th – the Fitness Cliff.
Culling through four years of membership check-in data from Gold’s Gym locations throughout the U.S., the brand began noticing a drop-off in membership check-ins starting around February 12th. The days after saw slight decreases in membership, with the biggest drop-off taking place on February 18th, when an alarming number of consumers stopped going to the gym and quit their New Year’s Resolutions altogether.
Gold’s Gym Fitness Institute Member and National Fitness Expert Jamie Eason, said:
In an effort to lead the fitness pitfall, Eason compiled a list of the five things to keep consumers motivated throughout the year, including:
- Telling everyone you know about your fitness goals. That way, you will have that many more people to answer to.
- Buying yourself new exercise clothes, sneakers or a workout bag. Not wanting new and/or expensive equipment to go to waste will make you more apt to get off the couch and use it.
- Getting on a professionally-designed, long-term program. The sooner you start seeing results, the more you’ll want to keep training to continue them. Aimlessly hopping from workout to workout -or even worse, from machine to machine – will only waste your time.
- Joining an exercise class. The camaraderie you develop with your classmates should be enough to keep you coming back.
- Keeping your gym music fresh. Find new tracks or swap playlists with friends. You will work out better with high-energy music that you genuinely like − associating your workouts with fun music or escapism will make you not want to miss them.
Source: Gold’s Gym