Bid to combat obesity
Tesco, currently the UK’s biggest supermarket chain, is to cease sales of popular sugary drinks Ribena and Capri-Sun in a bid to combat childhood obesity. Sales will discontinued as of September 7th, coinciding with the end of school summer holidays, where they will be replaced by no-added-sugar alternatives.
Tesco’s soft drinks buying manager David Beardmore told The Grocer that the changes were being made as part of an overhaul of the kids’ juice category:
"This is part of our 10-point plan against obesity and we have decided that from September we will only sell no-added-sugar drinks in the kids’ juice category. Most of the suppliers are supportive of it and understand what we are doing."
A spokeswoman for Lucozade Ribena Suntory told The Grocer:
"We believe it is important to offer choice for parents. We will have no-added-sugar flavours available in multi-pack cartons."