New sweetener showcases at IFT
U.S. based producer of stevia extracts Sweet Green Fields, today announced a new stevia product, Intesse. A proprietary, JECFA compliant Non-GMO blend of active steviol glycosides (stevia compounds), Intesse offers an upfront sweetness profile extremely close to sugar with added health benefits, and a significantly reduced bitterness and lingering profile compared with other stevia sweeteners. is the latest stevia sweetener from SGF to offer customers a plant-derived, all-natural, no-calorie and zero-glycemic sweetener.
Dean Francis, CEO, Sweet Green Fields, said:
"We are dedicated to creating the best tasting stevia sweeteners. We are focused on taste, naturalness and innovation. The successful creation of Intesse consolidates our belief and position in delivering the value of constant improvement to our customers."
As the Dietary Guidelines Advisory Committee continues to recommend less sugar consumption, and the Food and Drug administration proposes food nutrition labels to caution on added sugars, stevia continues to be a preferred sugar-free sweetener. Responding to consumer demand, Intesse offers a new, improved taste. In trained sensory studies conducted by SGF, panelists acknowledged Intesse offered no aftertaste or bitter flavor note, and rather a pure sugar-like taste.
According to a study by Innova Market Insights of global product launches containing a non-nutritive sweetener, stevia is the third-most tracked, with a presence of 27 percent in 2014.