Beneo to showcase sugar free candy concepts at ISM 2017
The latest Sweets Collection includes a compilation of state-of-the-art sugar-free hard boiled candies that appeal to all senses using a sugar replacer drived from sugar beets, an ingredient that has approved health claims for both its low glycaemic and toothfriendly characteristics.
- Fruit Veggie Twister (Orange-Carrot-Ginger Candy): This swirl candy includes a balanced combination of fruity and spicy flavours, tapping into the trend for vegetables in new categories. According to Innova Market Insights, “the green light for vegetables” started with the rise of smoothies and juices combining fruits and vegetables. Since then, it has moved into dairy applications such as yoghurts and is set to give innovative ideas for the candy market with launches of new flavours and a healthy image.
- Hot-Cool-Booster: This stamped candy-in-candy is characterised by combining two opposite flavours with a thin chili-fruit layer covering the lemon-menthol core to create the ultimate sensorial experience. This innovative hot and cool flavour combination is the perfect answer for consumers increasingly searching for new taste sensations.
- Mango Sticky Rice Delight: This side-by-side candy concept is based on a very popular dessert in Asia and has been developed in direct response to the growing demand for “ethnic authenticity” in the market. According to Innova Market Insights, the number of new product launches with an ethnic positioning has nearly doubled in the past four years. As more people travel abroad, consumers, particularly millennials, are increasingly looking for products with high authenticity and special ingredients to remind them of the exotic flavours enjoyed in holiday destinations such as South-East Asia.