Shirts to go from stick to shredded
Sometimes you come across an idea so bonkers it’s genius. Concepts that would have been chuckled out of a brainstorming session were it not for the cheeky wit of entrepreneurs with the confidence to enter a market with a product that is the opposite of everything you’ve seen before.
Stickman Workouts is a new fitness fashion brand based in the Shrewsbury, Shropshire which was launched by husband and wife team Duncan & Sam. Where this gymwear truly stands out is that, rather than sporting the usual branding or designs we have become accustomed to, Stickman Workouts provide gym goers with easy to follow t-shirt workouts that they can buy readymade or customise their own and share with the community.
Stickman Workouts plan was to focus on gym newcomers who without guidance would stick to the machines they knew with no real routine or goal. They designed some straightforward daily workouts using a Stickman as the main demonstrator and put them on a t-shirt so they were easy to follow in the mirror or by a gym buddy and you wouldn’t have to waste time searching for routines or consulting notepads or apps.
However, as well as gym newcomers Stickman Workouts also found that regular gym goers with existing routines wanted their own t-shirt designed with a particular set of workouts.
Since launching in June they have created over 50 different routines as one-offs for customers around the UK and the USA.