The division between sexes in the fitness world has long been trodden into insignificance. Far from excluding themselves to cross trainers or the occasional yoga class, modern female fitness enthusiasts are diving into fitness more fearlessly than ever before, often to be found lifting weight that would challenge the average guy and not to mention leading the charge with new trends such as dance and functional training.
Whilst ladies enthusiasm for fitness is clearly a match for that of their male counterparts, physiologically men and women are not the same and so have different nutritional needs, as well as different goals and preferences.
Sports nutrition designed for women is by no means new with products like Maxitone having been established for some time. However some products currently on the market rather than being tailored for women’s nutritional needs, simply repackage the exact same products aimed at men.
Seeing the growing potential in this market, UK sports nutrition and supplement provider PhD Nutrition launched PhD Woman in early 2013. The range is tailor made to support specific fitness goals common to the female market such as toning, weight management and energy. It includes low calorie, support & recovery protein products to help naturally develop and maintain muscle tone. Also, protein products for weight management containing just over 200 calories per serving as well as a blend of vitamins and minerals to reduce tiredness and fatigue. In addition to protein PhD Woman also features Conjugated Linoleic Acid (CLA) and Body Sculpt caps for weight management and a low calorie energy bar. Products in the range include vitmins A, C, D & B, selenium, zinc, biotin, calcium and chromium.
To further support the range is the PhD woman academy, an exclusive education source lead by a team of nutritionists and personal trainers who specialise in woman’s wellbeing. HealthGauge spoke to PhD Sponsored Athlete, Sian Toal at BodyPower Expo 2013 to discuss protein for women.
Fitting the female lifestyle
As highlighted by Sian Toal, lifestyle is a huge factor in the differentiation between male and female nutrition. Whilst a lot of guys are happy to ‘hang-out’ in the changing room guzzling heavy protein drinks from shakers, the majority of females adopt a more mobile approach to fitness. Workout routines are often less focused on muscle isolation and involve more motion. This can then be followed by a very on-the-go lifestyle. More convenient products such as bars and sachets thereby provide a better fit as well as less heavy drinks. There have been a number of recent advancements in protein ingredients that may further expand the range of possibilities within drinkable protein aimed at women. As discussed by Troels Laursen, advancements such as Arla’s Hyrdo 365 completely soluble whey protein hydrolysate as well as others including ADM’s Clarisoy, mean new opportunities for clear and lighter protein enriched drinks which may be more attractive to women seeking out protein-packed products that fit their lifestyles while doing the weekly shop.