Campaign to promote Aqua-Metals performance apparel
Smack Sportswear today announced its Kickstarter campaign to support the launch of a new line of performance apparel infused with Aqua-Metals technology from Phiten, the innovator and original maker of the titanium necklace and precious metal-infused sports accessories. The Kickstarter campaign will be dedicated to funding production, marketing and promotion of the new line. The campaign will run for 30 days with a funding goal of $20,000 USD.
The new line combines Smack’s trendy, “So Cal” lifestyle image with Phiten’s technology and the company’s philosophy of health, energy and well-being. At its core, the “Phitenized” garments will feature Phiten’s Aqua-Metals technology – metals broken down into microscopic particles dispersed in water. The purpose is to help athletes excel during activity and to support a healthy and active lifestyle.
This will be the first time Phiten technology has been incorporated into athletic apparel (in the U.S.). Smack holds an exclusive license for Phiten infused volleyball apparel and a non-exclusive license for other sports. After the initial launch, Smack plans to expand “Phitenized” apparel offerings to other sports including baseball, softball and soccer, and hopes to launch the line through additional distributors.
Source: Smack Sportswear