Supporting the fight against breast cancer
Skechers Performance Division today announced a partnership with the American Cancer Society to support the organization’s fight against breast cancer. The month-long breast cancer awareness program encompasses a limited-edition performance footwear line, retail activation, sponsorship of the American Cancer Society San Francisco Making Strides Against Breast Cancer Walk, as well as a single donation from Skechers Performance to the American Cancer Society. Skechers Performance will further support the initiatives via print, in-store and digital marketing.
"We're honored to be partnering with such an incredible organization such as the American Cancer Society. American Cancer Society is making great strides in the fight against breast cancer and Skechers Performance Division is proud to support the organization and to come together to further awareness of the campaign."
Michael Greenberg, president, Skechers USA
The limited-edition footwear line, aptly named “Awareness,” features five top styles. Designed in a soft heather gray and pale pink colorway, each shoe features the iconic breast cancer awareness pink ribbon and celebrates those who use sports and fitness to lead an active, healthy lifestyle.
Skechers Performance Division is also a participating sponsor of the American Cancer Society San Francisco Making Strides Against Breast Cancer Walk. One of the largest Making Strides events in the nation, Skechers Performance will have an on-site presence and contribute a percentage of proceeds from the sale of Skechers Performance shoes that day to the American Cancer Society.