Partnership with elite runner goes the distance
Champion long distance runner Meb Keflezighi will continue as the official brand ambassador for the GOrun line of athletic footwear through 2016.
The ongoing partnership is a testament to Skechers Performance Division’s commitment to the category and dedicated focus on developing innovative technical shoes in the GOrun platform specifically for runners—ranging from serious elite runners to weekend warriors.
Originally signed in 2011, Meb’s role has evolved from appearing in media campaigns and racing in Skechers Performance footwear (in which he has won multiple accolades including the Houston Trials in 2012 and the first American finisher in London) to a deeper integration with the brand in the design and development process.
Meb’s namesake line will serve as the elite running platform and consists of the GO MEB Speed 2, Meb’s official racing shoe, and the GO MEB Strada, Skechers Performance Divisions’ first 8mm neutral running shoe. The line will be targeted for specialty accounts and priced from $90-$140.
Additionally, Meb will continue to appear in media with an expanded global marketing campaign for print, broadcast and digital. He will also continue working hand-in-hand with the Skechers Performance Division in testing and developing new products in the Skechers GOrun category.