50 Cent’s energy shots take number one spot
SK Energy Shots, was recognized as #1 in Energy for 2013 by Product of the Year USA. Product of the Year is the world’s largest consumer-voted program that recognizes innovation in consumer packaged goods.
Clean energy is all the rage – and that goes for energy shots too. In a category where customers seemed long resigned to the belief that “energy that works” equates to “energy that hurts,” SK Energy Shots saw an opportunity to offer consumers a “better for you,” tastier source of energy. SK Energy is made with ingredients including antioxidants, caffeine from coffee beans, 100% natural flavors, and vitamins A, B6, B8, B12, C and E – shunning controversial ingredients that have flooded recent headlines, like taurine, guarana and artificial caffeine. Striking the long-needed balance between potency and purity is a key reason SK Energy was awarded this year’s Energy Product of the Year.
SK Energy has brought new, health-conscious consumers into the energy category and converted existing users who are looking for that better source of energy. Athletes and performers, like five-time Pro Bowl and NFL superstar Wes Welker and wide receiver Miles Austin are among SK’s greatest advocates. Genevieve Boulanger, fitness trainer to the stars, gives SK to her clients so that they can power through two-a-day workouts that get them red carpet ready.
SK Energy CEO Chris Clarke, said:
Source: SK Energy