Aloe aims for the mainstream
Aloe vera is an ingredient derived from plants of the cactus family. Most commonly associated with skin cream due to its soothing properties, the ingredient also form the basis of drinks that have been enjoying varying degrees of popularity globally, yet the category as a whole has yet to take off as trend in quite same way as coconut water and protein drinks have.
Simplee Aloe is a UK aloe vera drink brand. It contains mostly water, 35% aloe vera, 20-24% grape or apple juice as well as other juices, fruit sugars, natural flavourings and vitamin C. All of its ethically sourced ingredients used are freshly juiced rather than being from concentrate, which is a concentrated fruit pulp that’s frozen for shipping making it less nutritious.
Healthier drink option for ancient Egyptians
Nutritionally Simplee Aloe offers water and vitamin C, so good for overall hydration and skin elasticity. In terms of sugar and calories it’s on a similar footing as more common soft drink options like Fanta, however the two drinks aren’t an equal match when it comes to health benefits.
People have been enjoying the health benefits of Aloe Vera since the early Egyptian times. Aloe vera contains antioxidant compounds that can help to prevent the growth of harmful bacteria. It can also be beneficial with oral health helping to reducing dental plaque buildup and can aid the recovery of things like mouth ulcers. Aloe vera may also have anti-aging effects on the skin and help to lower blood sugar levels. However the amount of supporting research data is limited at this stage.
Redesign takes sharpness out of catci
This new version of the drink came out in early 2016. The first main difference is the new look, having been redesigned by London-based agency Biles Inc who have made it look more mainstream by trying and get away from the original cactus themed design.
Anthony Biles, founder and creative director of Biles Inc., explains:
“Simplee Aloe needed to be distilled down to its key brand virtues, and the clue was in the brand name: it is made from Aloe Vera, and it is simply good for you. We made the design more single mindedly simple, and more heroically about aloe.”
The next change is the drink’s new smoother consistency. Originally it was closer to other aloe drinks in that it was contained larger chunks of aloe pulp. However these seem to have been made much smaller to appeal to a wider audience. The flavours Grape & Lemon and Apple & Mango are both taste good and are very refreshing.
As with similar health(ier) focused drinks it comes in a tetra prisma carton, which can be frustrating as it can be difficult to liberate the final sip. Although the resealable spill-proof cap enables for the drink to be resealed and stored on its side without leaking.
Whilst our opinion of of Simplee Aloe remains largely positive for the most part, it does seem a bit of a shame that they’ve gone more mainstream with the look and texture because for us those were the main things that made it stand out, whereas now it doesn’t seem to has as much to offer that you can’t already get from other drinks in the same space like ice tea. But all in all Simplee Aloe remains a good, healthier drink option that certainly hits the spot.