Salt products awarded for innovation
Three Salt of the Earth sea salt products won SIAL Innovation Selection 2014 awards. The company invested two years in developing advanced product lines of low-sodium sea salt and gourmet salt products for consumers, and advanced sea salt ingredients for sodium reduction in food applications. Practical Innovation, Israel, a consulting agency specializing in product innovation, worked with Salt of the Earth to create the products based on extensive investigation of market trends and research.
“We initiated an advanced development process based on three foundations: product analysis to identify new product concepts following novel ingredients and new technologies; tracking food trends and market research; and establishing a short-time-to-market paradigm to maximize competitive advantages in the market”
Tal Leizer, CEO of Practical Innovation
Salt of the Earth’s new competitive-edge product line includes:
- WonderSalt: Low-sodium sea salt for kids, naturally coloured with fruit and vegetable extracts. It contains 50% less sodium than regular salt and helps children control salt intake by using this fun-coloured salt that allows them to clearly see how much they are using.
- Umami-Essence Sea Salt: A propriety liquid formula derived from tomato extract and pure salt from the Red Sea that can reduce the level of a recipe’s sodium while boosting homemade recipe flavour via the exotic 5thtaste known as umami.
- Salt ‘N Easy: A line of four creatively seasoned sea-salt roasting mixes for poultry, fish or vegetables. This cooking aid platform allows anyone to “cook like a chef.” Just two minutes of prep helps create a delicious gourmet dish without added fat.