The Russian market for organic products grew nearly 20 times its size between 2002 and 2008 and continues to post double-digit growth rates. ForeverGreen Worldwide Corporation today announced that it has completed registration for its natural products in Russia and is now ramping up its business operations after more than a year of preparatory work. Brenda Huang, ForeverGreen Vice President of International Operations commented,
ForeverGreen has tailored its product offering and pricing to the Russian market with the assistance of a Russian specialist who has a great deal of experience helping companies grow in this emerging economy. ForeverGreen is poised to gain a foothold as the market continues to emerge.
With registration complete in Russia, ForeverGreen will also be able to easily register in Kazakhstan, where the certification process generally mirrors that of its former Eastern Bloc neighbor. Official government recognition is crucial in a market where consumers are accustomed to businesses that create a brief flash in the pan and then disappear.
According to a Washington Post report, the Russian market for organic products has been progressing over the past several years. According to a Direct Sales Association publication, within the direct marketing industry, Russia now ranks as the ninth largest market and continues to climb. ForeverGreen leaders are already building grassroots support for its unique offering of natural foods and products with pre-signups and network building.