London commuters get an eye-full with new ad campaign
Bulk Powders has revealed more than many commuters bargained for in its latest advertising campaign, which features an attractive male stepping off a tube carriage sporting little more than a strategically placed pixilation. Rolled on this month on the London Underground posters of a brawny naked male model appear in 60 underground stations and on 4000 tube car panels across the capital.
The campaign has prompted an overwhelmingly positive public response, with many commuters expressing their thanks and admiration via the Twitter hashtag #REVEALYOURSELF. Since the ads first appeared on December 29th, sales have doubled compared to the same period last year.
Elliot Dawes, Co-Founder of Bulk Powders commented: