Julian Wright talks supplement standards at FIBO
Reflex Nutrition is a UK based company started in 1996 with the sole aim of producing the finest supplements available and steadly risen to a prime position in the market, exporting to 49 countries globally. A cornerstone of the business has been maintaining the balance between health and performance with products ranging from protein and joint health, to antioxidants and fish oils.
Whilst many brands contract pack, Reflex has, since its inception, controlled its entire manufacturing process (with the exception of bars). Managing every stage from the purchasing of raw ingredients, through production to delivery of products allows Reflex to guarantee quality. As well as working to ISO standards the company also sets its own standards internally to maintain meticulously high standards.
Delivering efficacy for broadening consumer base
With the market opening up to the non-elite, some may see this new group as less discerning, requiring more simple products in their formulation. But at the same time this new group also demands a greater range of products to cater for more individual needs. Ensuring that every finished product appeals to and satisfies the needs of each individual consumer is crucial in managing a portfolio under these conditions.
Reflex already offers bars and ready to drink products and later in 2014 the company expects to announce further product line developments.