Ingredients for category taste breakthroughs
PureCircle have announced a new line of stevia ingredients at the 2015 Institute of Food Technologists Annual Meeting & Food Expo. PureCircle Matrix Solutions is a new family of stevia ingredients that have been optimized for specific category applications and performs more similarly to sugar enabling deeper calorie reductions.
Jason Hecker, PureCircle’s President of Group Sales and Marketing, explains:
"Our tailored approach to innovation is unique in the industry. Matrix Solutions brings together more than a decade of PureCircle research and development and offers the very best of taste innovation to our customers."
The PureCircle Matrix Solutions family includes new stevia ingredient Sigma-T, an ingredient with a clean sweetness profile, reduced astringency and bitterness and a sweet aftertaste that performs parity to sugar at mid-level sugar reductions. It joins the first product in the Matrix Solutions Family, Sigma-D, a dairy specific ingredient with a clean sweetness profile and preference to Reb A on key attributes, such as bitterness and licorice aftertaste. It has enabled customers to achieve no sugar added solutions with natural-origin, zero calorie sweeteners for the first time and was launched at Health Ingredients Europe in December 2014.
PureCircle Matrix Solutions brings together the company’s expertise in working with the stevia leaf and its proprietary, predictive modeling technology to give customers a superior stevia solution for different food and beverage categories that cuts development time by 30 – 50 percent.