Biggest deal in each organisation’s history
Puma and Arsenal Football Club have today announced a long-term partnership. Effective 1st July 2014, Puma will become the official kit partner of Arsenal. In addition to producing the playing and training kit for all Arsenal teams, Puma has acquired wide-ranging licensing rights to develop other Arsenal branded merchandise on a global basis. This new commercial partnership represents the biggest deal in Puma and Arsenal’s history.
Puma and Arsenal will work together to bring further innovation into the sports brand’s performance apparel range. Both organisations will work collaboratively on a global strategy to drive mutual growth across all football markets, achieved through Puma’s global sales network, international tours and integrated marketing activities. Arsenal also presents Puma with its most prominent platform to showcase performance products through its significant global fanbase, profile and reputation.
Having extended and deepened its relationship with the FIGC (Italian Football Federation), signed 2013 UEFA Champions LeagueTM finalists Borussia Dortmund and bolstered its player portfolio with Sergio Aguero, Cesc Fabregas, Mario Balotelli, Radamel Falcao, Olivier Giroud and Yaya Toure amongst others; Puma is defining itself as the clear number three football brand.
Bjoern Gulden, Chief Executive Officer for Puma said:
Ivan Gazidis, Chief Executive Officer at Arsenal Football Club said: