Evolution of the paleo diet
The media spotlight is often cast upon individual nutrition trends which, when observed in isolation, can seem rigid and at odds with other trends, just as the branches of a tree appear to fork in opposite directions. The paleo and vegan diet trends are prime examples with one seeming to call us back to our hunter roots whilst the other seeks to eliminate any such ‘exploitation’ of animals. Whilst the two may seem totally polarised, there is, in fact, a greater connection; a mega trend seeking to call us back into harmony with nature. But this can only be revealed when we take a step back and relinquish tribal affinities as well as the strict rules that can govern these lifestyles.
Having been in development for around two years Planet Paleo is a range of collagen supplements that aims to build upon the principles of paleo, such as the notion of trying to consume as much of the animal as possible in the form of bone broths. Made primarily from the bones and hides of grass fed, South American cows, the pure collagen powders mix with water and have no taste.
Next, taking it beyond what is strictly considered as paleo, Founder Ben Shouler took the brave decision to develop the range further. Adopting the tagline of “primal nutrition evolved”, Planet Paleo extended the range past the original pure collagen, adding four new varieties that use additional paleo and non-paleo ingredients like glucosamine, turmeric, probiotics, vitamin k2, kelp and nettles to target specific needs. The new lines include:
- Primal Goddess for hair, skin and nails
- Active for joint support
- Digestive for gut healing
- Osteo for bone health
So the range has been well recieved amongst health and active communities. But perhaps more suprising is its adoption by older consumers. Whilst we might not initially expect older people to be up on trends like paleo, they can often have a more grounded and back-to-basics attiude to food in general, which is a perfect fit for such propositions.