Straight forward supplementation
Whilst the market for fitness supplements in the UK has never been bigger, but still a huge chunk of it feeds on bodybuilding exclusivity. Imposing products presented in language more commonly reserved to describe the inner workings of nuclear reactors with ingredients lists not too far removed from that subject either.
Joining a way of supplement start-ups appealing to people who are not so familiar with supplements and the science behind them, P-Fit intends to deliver protein directly to the British public who may never have heard, let alone used, the terms ‘gains’, ‘DOMs’ or ‘protein shake’ before.
Tailored protein delivered to doorstep
With customers asked only to provide simple details via a website, P-Fit creates a complete package tailored specifically to the user’s plans; removing their need to spend hours researching online and browsing health shops and sites to find the right solution for their needs.
P-Fit aims to demystify the elusive protein industry, inspired after they conducted a survey of 2,150 regular gym goers and found that 76% felt that they ‘didn’t fully understand’ protein supplements or the difference between various types of protein; in spite of more than half (51%) taking them. These findings supported the P-Fit team’s ethos that, seeing as even those working or heavily involved in the fitness industry regularly get caught in conflicting arguments about what is best, it is impossible for the average person to understand.
Whey from happy cows
The protein itself is a grass-fed whey-based formula, using only the highest quality ingredients to guarantee a premium product. P-Fit is also vegetarian-friendly, enabling non-meat eaters that are keen to introduce a higher level of protein into their diet.