Blue Light User Exposer
OmniActive Health Technologies is to launch ‘What’s Your B.L.U.E.?’ (Blue Light User Exposer). An extension of Lutein For Every Age, What’s Your B.L.U.E.? is a new initiative to educate consumers on high-energy blue light, its sources and ways to help protect healthy vision from its effects with the support of the macular carotenoids—lutein and zeaxanthin isomers (RR-zeaxanthin and RS [meso]-zeaxanthin).
More than ever before, our eyes are being bombarded by high-energy blue light sources including electronic devices such as televisions, tablets, smartphones and computers, as well as indoor lighting (CFL or LED), and even LED car headlights. High-energy blue light reaches deep into the eye and can harm the macula–the region of the eye responsible for the highest visual acuity and sharpness. Lutein and the zeaxanthin isomers are known as the “macular carotenoids” and support eye health by acting as powerful antioxidants and filtering high-energy blue light.
Lynda Doyle, Vice President, Global Marketing, OmniActive, comments:
“With increased exposure to high-energy blue light emitting devices, OmniActive proactively developed What’s Your B.L.U.E.? to address the growing concerns surrounding the rapidly growing digital user demographic. What’s Your B.L.U.E.? will serve as another important initiative of Lutein For Every Age as we continue to raise visibility surrounding the macular carotenoids and their crucial role in overall health over a lifetime.”