Omega 3 fatty acids are a growing global market according to BASF
The chemical company believes that increasing consumer awareness of the health benefits will fuel double-digit growth for products in the years to come. Ocean Nutrition Canada, recently acquired by DSM, claim that the omega 3 category is growing at approximately 30% annually with the number of omega 3 global food launches increasing exponentially.
Omega 3 sources and health benefits:
The leading source of omega 3 is fish oil, representing approximately 83% of the market for human consumption by volume in the US. Other sources include krill oil and plant sources such as chia seeds, which are sometimes preferred due to their lower metal content. New health benefits related to omega 3 are emerging all the time. These include general heart health claims as well more recent claims that suggesting that the consumption of omega 3 can help to prevent Alzheimer’s and also improve infant health in the womb.
Omega 3 market opportunities
Packaged Facts suggests omega 3’s widely accepted status as a ‘superfood,’ in combination with a globally expanding range of nutrient-based new product development across CPG markets, means that the market for omega-3 products will remain lively and opportunity-rich for years to come. BASF has recognised this trend and at the end of 2011 BASF Plant Science announced an agreement with Cargill, an international producer and marketer of food, to co-develop a new dietary source of EPA/DHA omega-3 fatty acid available by the end of the decade