Nike has defeated Adidas in the social Olympics according to social marketing blog Social Bakers.
Nike’s Twitter Triumph over Adidas
Whilst Adidas may have had the advantage as official olympic sponsor and a highly publicized ‘#takethestage‘ campaign, it was their rival Nike who shot into the lead on twitter with over 16,020 tweets connecting the brand with the word Olympic compared to 9,295 tweets referencing Adidas during the games. However Mars took the gold with 29,740 over the course of London 2012.
Whilst Nike had the distinct lead in Olympic tweeting, it was on the Facebook where they stomped the competition. Over the last week of July, the number of likes for Nike’s Facebook page increased by 166,718, which was more that twice that of Adidas who achieved only 80,761 new likes. However whilst Nike was able to gain 446,764 new Facebook fans for the full duration compared to the 216,575 new fans of it’s rival, Adidas still has more fans in total with 15,427,096 compared the 10,373,712 fans of Nike.
Olympian’s audiences grow
It is not only sponsors who’s audiences have grown during the games. The athletes themselves have dived right into the social pool, sharing their Olympic experience with an ever growing fan base. These are some of the most popular;
- Usain Bolt (@UsainBolt) – 1,679,165 followers
- Tom Daley (@TomDaley1994) – 1,561,247 followers
- Michael Phelps (@MichaelPhelps) – 1,314,536 followers
- Jessica Ennis (@J_Ennis) – 680,199 followers
- Gabrielle Douglas (@Gabrielledoug) – 677,683 followers
- Jordyn Wieber (@Jordyn_Wieber) — 487,149 followers