Americans reconsider snacking
The upward trend in obesity that has vexed public health officials for decades may have levelled out and the healthy eating movement remains on the upswing.
Still nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy. Moreover dieters trying to stick to their current diet plan or eating strategy face challenges from all sides especially from the temptation posed by foods they crave but aren’t supposed to eat. As a result a majority of those on a diet plan have been on it for less than nine months.
Instead of controlling what they eat at mealtimes American consumers are much more likely to focus on changing their snacking habits in order to achieve weight loss success a practical and realistic strategy that reflects the increasing importance of snacking in America today. According to Packaged Facts survey data only 32% of those following a diet plan or eating strategy try to lose weight by eating in moderation at meals. More than twice as many (66%) say they limit how much they eat when they snack while 62% set boundaries on how often they snack.
Another aspect of today’s weight management culture is the increasing tendency of consumers to turn away from formal diet plans imposed by outside authority and to conflate dieting with healthy eating. With the aid of mobile platforms that enable consumers to monitor their health and track their weight management efforts DIY dieters increasingly embrace their own private healthy eating and exercise regimes as the path to weight loss success.