Choline on the podium
Rimfrost is launching ultra-high phospholipid sublime krill extract. Strategically, the Norwegian Antarctic krill oil player reframes the market, focuses on new consumer benefits and positions itself outside the omega-3 category.
Sales and Marketing Director John Cameron, explains:
“For a long time we have talked about krill as the next generation omega-3. Our experience and the advice of our customers has confirmed that while the omega-3 component is still important there is much more to krill.”
With the possibility to reach an impressive level of 60% phospholipid concentration, Rimfrost completely renews the value proposition of Antarctic krill. It is the highest natural concentration on the market with no added extras. DHA/EPA are still prominent fatty acids found in the extract, but also of interest is how these different nutrients work together, enhancing processes throughout the body and providing good nutrition for cells. They are all amphiphilic in their nature, which enables them to be effectively transported into every part of the body, even across the blood-brain barrier. In practice, ultra-high phospholipid concentration enables several authorized health claims for choline and omega-3s with convenient supplement dosages.