PowerBar is undergoing a relaunch with new products, refreshed packaging, a redesigned website, a new digital campaign, event activations and athlete sponsorships.
The brand debuted a new protein shake and launched a new line of reduced sugar protein bars. New Simple Fruit Energy Food, a real fruit puree, will hit stores next to the sports gels in April with additional nutrient-dense foods rolling out in 2016 and beyond.
Showcasing a more approachable personality, the brand’s first advertising campaign in recent years is set to launch in April. The campaign will demonstrate the brand’s new outlook and show that PowerBar is no longer exclusively for the marathoner or triathlete.
New products launching in 2016 with improved ingredients, flavors and textures include
- PowerBar Protein Shakes: Made with 30 grams of protein, 2 grams of sugar and 160 calories, PowerBar shakes help rebuild muscle, replace a meal or can be used as a healthy snack on the go. Available in Chocolate and Vanilla flavors.
- Reduced Sugar PowerBar ProteinPlus 20g bars: Made with 20 grams of quality protein, 3 grams of sugar and 200 calories, these bars can be used after a workout or as a snack throughout the day. Available in flavorful Lemon Poppy Seed or Chocolate Peanut Butter flavors.
- PowerBar Simple Fruit Energy Food: Made with areal fruit and MaxEnergy blend for fast energy to muscles while exercising, these gel purees are gluten free and 100 calories. Available in Apple Mixed Berry, Apple Pear Raspberry, and Apple Orange Lemon.