From clinically proven to digitally proven
Spanish biotech company Monteloeder has launched a new mobile digital solution that makes it possible to track the benefits of using oral suncare.
Harnessing big data, clinical science and persuasive technology, the app delivers real-time personalised information show how oral suncare is working to protect skin from the sun. It engages with the user in a way that is friendly and fun, tapping into the trend for the ‘gamification’ of everyday life.
It combines key environmental information, including the current UV index, temperature and pollution levels, with personal information, such as skin type and the amount of oral suncare ingested, to calculate a ‘UV budget’ for the user. It will warn the user when their budget is close to being exhausted, and it can be topped up again by applying sunscreen. The app also keeps a close eye on levels of erythema – reddening of the skin by the sun – and warns the user if they need to take action to prevent or minimise it.
Fernando Cartagena, Head of Global Marketing at Monteloeder, said:
“The combination of an ingredient-plus-mobile technology is a compelling one for consumers. They appreciate anything that proves the nutrition products they use are really working. Our app harnesses digital technology to achieve this by demonstrating to users that their suncare-from-within supplement is protecting them as it should.”