Integrated training technology
Launched at this year’s Las Vegas Consumer Electronics Show the MyZone Sports Bra is engineered to provide both support and comfort during all exercise. The soft, one-piece bra features a built in sensor strap and clip-on module that directly measures heart rate and calorie burn
Manufactured from high-performance, quick-drying fabric, sweat-proof fabric MyZone’s Sports Bra provides a seamless fit with no rear fastening, so no chafing or digging. Comfortable and flexible enough to ensure full range of movement, the new MyZone Sports Bra is also fully supportive and lined, with optional lightly padded inserts.
MyZone lets you know how hard you’re trying when you work out, featuring a heart rate accuracy of over 99%, as well as precise calorie-crunch and the ability to effectively calculate cardio and weight training. Users are then rewarded via a game based platform and social experience that creates bespoke and responsive targets for each individual, to provide personal feedback.
Creating a personal handicap based on your maximum heart rate, it is possible to beat an elite athlete by simply working harder. For example, you might finish behind Mo Farah in an endurance run, but exert greater effort and MyZone makes you the winner. This means everyone competes on a level playing field.
MyZone encourages competition with other users through cloud-based challenges via a web-based account and bespoke app. The community aspect of MyZone makes it a Facebook for physical activity. Users can analyze, ‘like’, and comment on each other’s workouts, while the app logs your activity history and even updates you over email. In fact, this is the only system to recognize and notify you when you have attained the World Health Organization’s recommended guidelines for physical activity.