Looking good and feeling normal
It has always been the HealthGauge ethos that health, vitality and looking good should be there to empower the everyman and not just the elite. Speaking to many of the leading companies this seems to be a trend that is transforming the world of health and fitness.
MyProtein, a company that has long been leading the industry over quality affordable supplements, is continuing to diversify by introducing products aimed to place them as more of a lifestyle rather than just a supplements brand. Talking to MyProtein Ambassadors, cover model Kirk Miller and WBFF Bikini Champion Abby Pell on their bustling stand at BodyPower expo, the two shared that zero calorie syrups and nut butters were their pick of new developments. Normal everyday food you can keep in your cupboard that simply enable you to eat better.
Another key part of this expansion is into the clothing market with the new MP gymwear that we caught a glimpse of at Be:Fit London. For a company with its roots in supplements MyProtein have been surprisingly successful in how on trend their design are with the a diverse range that caters for both men and women, offers something for all disciplines and styles.
Having been instrumental in developing a marketing where the focus is currently the price and taste of supplements, it is becoming ever more challenging for supplement companies to differentiate themselves. By presenting MyProtein as an aspirational lifestyle brand it can hopefully help to lead the market to a more holistic approach to health.