Big potential from small beginnings
Mobile connected health devices, such as blood pressure monitors and personal weighing scales, are showing strong increase in sales in European countries, despite still being a minority market.
According market data from GfK, the number of mobile-connected blood pressure monitors purchased last year rose by 42% across Great Britain, Germany, France and the Netherlands, compared to 2012, while connected personal weighing scales rose by an enormous 88%.
Despite this strong growth, connected devices account for only a small percentage of the overall market at present. Last year, connected devices made up 5.5% of the total value of blood pressure monitors sold across these four countries, up from 3.7% in 2012, and 3.3% of connected personal scales, up from 1.8%. Looking at individual countries, however, connected personal scales already represent 6.3% value share in Germany and a very respectable 12.1% in the Netherlands. And, in France, connected blood pressure monitors claim a huge 17.4% value share.
Udo Jansen, a Global Director at GfK, believes that the connected devices market could offer significant market opportunities, saying:
Health & Fitness Trackers are a new product group that GfK is now auditing, which track a person’s daily activity level by counting steps, distance, calories burned and sometimes even the hours of sleep. They are not only a personal control instrument, but also a lifestyle product – and more and more of these fitness gadgets are entering the market from well-known manufacturers in different industries.