The dairy divide
While the school milk monitor and daily milkman deliveries will always have a special place in British hearts, times are changing when it comes to the types of milk we drink and when we drink it.
Vegetarian and dairy-free diets have entered the UK mainstream resulting in a booming milk alternatives market is booming, according to a new report conducted by Blue Diamond Almonds, which uses research from 1,000 consumers across the UK to explore the state of the nations dairy and milk alternatives drinking trends. The milk alternatives market is valued at £198m and grew by 20% in the past year, with a staggering one in five households now choosing to buy dairy-free products for health reasons.
Consultant Dietitian Helen Bond says:
“Numerous studies are backing up what Mother Nature has long known: that a diet rich in fruit and vegetables is a powerful ally in the battle for a healthier you, and a healthier planet. As a result, many leading health bodies, including the World Health Organisation are emphasising that we should be eating a nutritious diet based on a variety of foods originating mainly from plants, rather than animals in their recommendations to promote good health.”
 Edelman Berland 2014. Blue Diamond Milk Monitor independent research. Online survey conducted with a nationally representative sample of 1,000 adults aged 18+ in Great Britain.
 Information Resources, Inc. 2015. Blue Diamond Almond Breeze Category Review 28th March 2015, last 52w.
 Information Resources, Inc. 2015. Blue Diamond Almond Breeze Category Review 4th January 2015, last 52w.