Nite Watches will be the official watch of the 2012 FitBrit Challenge. The challenge is running in every Fitness First gym between 1st September and 24th November and is open to everyone. The challenge comprises of eight single exercises with the objective to complete the challenge in the quickest time possible. Roger Green, Founder of Nite Watches commented,
Nite is a British watch brand and manufacturer. All Nite watches feature self-powered dial and hand illumination known as (GTLS), making them highly visible and ideal for tough, dangerous and demanding environments. In particular, the MX10, a tactical watch, was issued to Special Forces.