Vitamin range for men
UK magazine Men’s Health has launched into the UK vitamin sector with its new sub-brand Men’s Health Lab.
The comprehensive range has been scientifically designed together with healthcare specialists, Omega Pharma, to support the specific needs of every man, with every product having a unique benefit vs. other products in the market.
The range consists of eight different products and is segmented across three core benefit-led categories making it easy for consumers to navigate and shop:
- Wellbeing – Multi-Fit & Body Defence
- Energy – Energy Release & Active Recovery
- Performance – Vit D3 Max, Mental Focus, Cardio Health & Joint Endurance
The range will be available in all good retailers, including Boots.