Life Time educates on chocolate milk benefits
Life Time announces the Built With Chocolate Milk campaign as the official refuel beverage of select athletic events and in club programs at Life Time. The program will educate members and Life Time Athletic Event participants on the post-exercise recovery benefits of chocolate milk.
Trusted by athletes and backed by science, chocolate milk helps individuals achieve their workout goals by helping them to recover after a tough workout. More than 20 scientific studies including athletes from sports spanning running, cycling and soccer support the advantages of drinking chocolate milk after strenuous exercise. As part of a regular recovery routine, it is an ideal way to help athletes refuel, rebuild and reshape, with high quality protein scientifically shown to help repair and rebuild muscles.
The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the Built With Chocolate Milk Campaign, a multi-faceted program designed to educate athletes about the recovery benefits of lowfat chocolate milk after strenuous exercise. Lowfat chocolate milk helps athletes refuel, rebuild and reshape after regular exercise – with high quality protein scientifically shown to help repair and rebuild muscles.
Miranda Abney, Marketing Director at the Milk Processor Education Program, said:
Those participating in the Built With Chocolate Milk Studio Cycle Classes, the Life Time Cycle Club, the Athleta Esprit de She women’s race series and the Leadville Trail 100 Mountain Bike events will experience the benefits of chocolate milk and help them stay motivated and finish strong. Lowfat chocolate milk contains the right mix of carbohydrates and protein scientifically shown to restore muscles quickly to their peak potential and helps replenish what the body has lost following a workout–including fluids and critical nutrients lost in sweat.