First high protein diet tortillas
Tortitos is a high protein tortilla chip from Laboratoire PYC that recently received the award of the “Best Tasting Functional Food” at “Finished products Europe 2015”. Their formula has a protein content of 47% which is exceptionally high compared with traditional potato crisps that contain just 5.5% on average. The carbohydrates and fats in this recipe have also been reduced substantially. The recipe contains 70% fewer carbohydrates and 55% less fat than potato crisps.
Numerous studies have demonstrated and continue to prove the important role of proteins in weight control, and the trend for protein-rich products is to become mainstream in such diverse segments as dairy beverages, cereal bars and savory snacks. More over, chips with healthier credentials are still niche but are seeing increasing interest from consumers and success in sales.
Hoping to position themselves as a forerunner in the development of high-protein diet crisps the company is planning to launch other high-protein diet snacking solutions over the coming year.
Laboratoire PYC’s Aurélie De Schuyteneer, comments:
"We have every intention of maintaining our lead in innovation in this field. Laboratoire PYC has succeeded in making a name for itself in this promising market thanks to the quality of its products, its nutritional expertise and also its vigorous proactivity."
Several flavors are offered: corn chicken and bacon but also more country-specific flavors (e.g., cheddar, hot chili lime, paprika). The high-protein crisps are packaged in small bags of 25 g to 35 g on average. Functional claims such as “high protein”, “high fiber” or “low sugars” can be made.