Premium sports nutrition reinforces positioning
UK sports nutrition specialist Kinetica has secured an a series of deals that significantly boost the brands position in the market.
Firstly is an exclusive deal with GNC (General Nutrition Centres) to stock 10 of its product lines across 57 stores nationwide.
The new listing, which goes live in February 2014, will showcase the companies RTD’s and bars as well as a number of whey based blends. Kinetica has proven quality and efficacy in the production of whey and also in the use of exclusive natural flavours.
Kinetica Brand Manager, Hugo Youngman explains:
The second is a deal with LivingWell Health Clubs (part of Hilton Worldwide) to stock sports nutrition product lines across 48 Clubs nationwide.
The new listing, which goes live in February 2014, will showcase Kinetica’s full product range with an emphasis on convenience products for gym and hotel guests.
Director of Fitness Development and Operations, Europe at Hilton Worldwide, Matt Tailby says:
Each product in the Kinetica range (which focuses on proteins; power & strength; endurance + recovery; weight management and general health) is made from natural ingredients and 100% traceable from cow to can.
In addition to new distribution and retail deals, Kinetica products are also available directly from the Kinetica Online Store.