New look for ready-to-drink protein
Milkprotein, recently relaunched by Kinetica, is a ready-to-drink milk protein shake catering for the growing on-t he-go convenience protein market as well as its well established sports nutrition customer base.
The drinks look great with bold kinetica branding combined with succinct product information that is simple and easy to ready without presenting any overly technical or scientific jargon.
Milk protein contains approximately 80% casein and 20% whey. Milk protein has an excellent amino acid profile of between 7-10% leucine, but it does have its pros and cons. Its high casein content is slow to digest, clots in the stomach, and appears to be anti-catabolic due to this effect. Whey protein on the other hand is very rapidly absorbed into the blood stream and has been show in studies to increase protein synthesis. However as Kinetica Milkprotein contains just 5.2g of whey protein per bottle, the product would be less effective in capitalising upon the 20 minute post workout metabolic window.
The product claims to include high quality protein and natural flavours which is common of all kinetica products. It also claims to be fat free which isn’t completely true as it does contain 0.2% fat, and there is also no added sugar with the only sugars in the product found naturally in milk. In total you’re getting 26.5g of protein at 170 calories per bottle with no gluten or artificial sweeteners.
Rather than using fresh whey Kinetic milkprotein is UHT treated which invlolves giving the milkprotein a short blast of ultra-high temperature before bottling in a sterile environment. This kills off and bacteria significantly extending the products shelf life, but as a side effect the texture can become globby and the protein is slightly denatures which can have an effect on some of its nutritional profile.
The texture of the product is smooth and flavour is also fine if a little boring to be presented with banana and strawberry for the millionth time. Vanilla Caramel does make some attempt to innovate, but in reality it is just a slightly sweeter tasting vanilla shake.
The products looks good and the taste and texture are also good if a little dull. As this is UHT milkprotein that is mostly casein with a little whey it’s not really going to do it as a serious post workout shake, and it may struggle to warrant the £2.99 price tag because of this. But as an all-day or rest-recovery protein shake it does a good job in significantly increasing protein content whilst keeping fat levels close to zero.
Milkprotein is available to purchase from Kinetica Sports