Companies partner to offer zeaxanthin and lutein
Kemin and DSM are expanding their longtime lutein partnership and have announced the launch of Optisharp Natural brand of zeaxanthin. Optisharp Natural, made from Kemin Industries’ ZeaOne brand of zeaxanthin, offers important benefits for eye health, cognition and skin health.
“This is a real win for both our customers. Kemin and DSM have been partners in the global carotenoid market since the late 1990s, and further collaboration will only maximize the exceptional quality and service both organizations’ customers have come to know.”
Anita Norian, Kemin president of the human nutrition and health division
Under the agreement, DSM will serve as Kemin Industries’ exclusive and global zeaxanthin distributor for human nutrition, and Kemin will act as DSM’s exclusive supplier of naturally-sourced zeaxanthin crystalline material. DSM will also invest in high performance product form innovations for dietary supplement and food applications.
The zeaxanthin ingredients will be marketed under DSM’s Optisharp brand as Optisharp Natural. Optisharp Natural is formulated from hybrid marigold flowers that are protected under patent rights licensed exclusively by Kemin and provide the same free-form of zeaxanthin found in most fruits and vegetables.
“As a leading provider of zeaxanthin, DSM is pleased to expand its relationship with Kemin and offer an additional ‘natural’ choice as part of our existing Optisharp portfolio. There is a significant and comprehensive body of evidence supporting the positive effects of lutein and zeaxanthin on eye health and visual function, both through the protection of specific eye tissues and by increasing visual performance. We continue to support further clinical research to reinforce the scientific basis for the positive impact of lutein and zeaxanthin on eye health, as well as the benefits that zeaxanthin provides for cognition and skin health in its role as an antioxidant.”
Will Black, DSM vice president of marketing for human nutrition & health, North America