Global manufacturer of outdoor sports gear marks 50th anniversary with capital infusion and return of industry veteran
Celebrating their 50th anniversary as global manufacturer of outdoor sports gear, K2 Sports isn’t backing into the monumental occasion passively. K2 Sports is currently in the middle of a multi-year investment plan comprising a substantial capital infusion supporting key category product launches and global sales support efforts. A landmark leadership announcement reinforces this initiative, with the appointment of industry veteran Tim Petrick as President of K2 Sports Global Sales and Marketing, effective immediately. Petrick will report to Anthony De Rocco, President and CEO of K2 Sports, in the newly-created role.
De Rocco commented,
The strategic move brings Petrick full circle with K2 Sports, a company with which he’s invested nearly two decades of his career. Petrick first worked with K2 Sports as VP and General Manager of the ski division from 1989-1997 before going to Booth Creek Ski Holdings as Executive VP of Product Development. He returned to K2 Sports in 2000 as VP of Global Sales and remained there until 2009. During his three-year hiatus from K2 Sports before now returning, Petrick has remained a strong voice and leading figure in the snowsports and outdoor recreation industries. Petrick added,
The scope of K2 Sports’ investment venture will see resources allocated toward global sales expansion, manufacturing and technology platform enhancements, new category launches including ski boots, and accelerated brand growth. Petrick will help orchestrate product line decisions, trade policies, distribution solutions, and marketing communications across the K2 Sports portfolio of brands.
Source: K2 Sports