Instagram sensation to promote exercise equipment
Cirrus Fitness, a manufacturer and distributor of custom fitness equipment and creator of the first line of authentic collegiate and professional sports licensed fitness equipment, announced an exclusive partnership with fitness sensation Jen Selter.
A short 15 months ago, this 20-year-old, true fitness phenom dedicated her efforts to pursue a career in motivating others to become more active, and now boasts more than three million followers across Instagram, Facebook and Twitter.
Since signing with The Legacy Agency, a renowned New York sports agency last week, Selter has been pursued by some of the biggest brands in the world, all looking to support her continued efforts to promote fitness. Her alliance with Cirrus marks her first national endorsement deal and positions Selter in front of a wide audience of sports fans that she hopes to motivate to be fit.
Jay Sapovits, CEO of Cirrus Fitness, said:
According to the agreement, Selter will collaborate on a custom Jen Selter line of fitness products to launch later this year, focusing on helping all levels of fitness enthusiasts achieve their healthy lifestyle goals. Selter will use Cirrus products and will promote the brand on her social media channels by sharing workout tips and videos, featuring Cirrus Fitness yoga/exercise mats, stability balls and medicine balls in workout programs. Selter will also host product giveaways via her social media channels.
Jen Selter’s custom line is part of Cirrus Fitness’ growing Custom Fitness Solutions program which provides corporations, retailers, fitness/yoga studios, hotels and resorts, and non-profits the ability to bring their clientele an inspired, healthy lifestyle through custom-branded fitness equipment.
Jen’s impressive Instagram following has eclipsed some of the most well-known stars including Kobe Bryant, Serena Williams and Chris Paul, and is quickly approaching Bruno Mars. Her loyal fans include Rihanna, Shaquille O’Neal, Channing Tatum and Kevin Hart among many others who she inspires with her daily fitness routines.