Partnership for Davos Health Challenge
Jawbone today announced a collaboration with the World Economic Forum. Jawbone is supporting delegates of the 44th Annual Meeting taking place 22 to 25 January in Davos-Klosters, Switzerland, with its wristband and app system, Jawbone UP. Delegates can join the Davos Health Challenge and move towards better health by using UP by Jawbone to track their activity and sleep.
The health challenges of the 21st century will be a main focus of this year’s Forum, who approached Jawbone to help it explore the latest wearable technologies and health empowerment tools. Together, Jawbone and The Forum aim to inspire participants from more than 100 countries and highlight technology’s crucial role in helping to achieve and maintain a healthy lifestyle.
The World Economic Forum will launch the Davos Health Challenge this week. The Health Challenge will encourage participants towards physical activity, sleep and overall well being through wearing UP24 and UP bands, which will help them understand their behaviour patterns and make smarter choices.
Eva Jané-Llopis, Director of Health Programmes at the World Economic Forum, said:
"Health is a cornerstone of the Annual Meeting 2014, and the Davos Health Challenge encourages its 2,500 participants towards making healthy choices for food, drink and physical activity. We are delighted that Jawbone, a Global Growth Company Partner of the Forum, is supporting our efforts with the latest wearable health empowerment technologies so the Davos Health Challenge can inspire people to change behaviour towards a healthier lifestyle"
Jawbone products can be purchased direct from the Jawbone online store.